Hi Goddesses,
My name is Scarlett and I am super excited to be the new intern for Frore.
I am currently studying Fashion Business and Promotion at The University of Salford, and previously had the opportunity to work on a university project for Frore. Through this, I was able to connect with Lorna, the founder, and I am so grateful to now be working alongside her in a more hands-on role.
My work at university
Here's a peek of the work I did at uni for the FRORE X Salford project.
As an intern, I have the chance to support and contribute creatively by helping lead shoots and develop social media content for both the March and April boxes, which is such an exciting step for me.
Over the past week, I have also been working on the March set, creating unboxing content for social media, including posts and reels. This has been a really exciting introduction into how the brand communicates visually online and how important content is in building engagement. It has allowed me to start understanding the tone and aesthetic of Frore, as well as how to present products in a way that feels both elevated and relatable.
Seeing the content come together has made me feel more confident and inspired, and it has been a great way to ease into working with the brand before moving into directing my own concepts.
April Showers
My next project... and SNEEK PEEK.
The goddess of the “April Showers” box is Yemaya, the goddess of the ocean and emotional healing. I want the box to reflect the symbolism of emotional renewal, representing the idea of being held, supported, and then rising again stronger. This theme feels really powerful and personal, and I’m excited to translate this into both visuals and storytelling.
This is going to be one of the most exciting shoots yet, as it will be shot in a rain room. I want to capture a cinematic version of vulnerability, strength, and sensuality, using water as a symbol of release and rebirth. The aim is to create something that feels emotional and empowering rather than cliché, especially when working with a leather set.
Are you ready to see the sneak peeks?
Follow along on our journey and stay tuned for exclusive behind-the-scenes content, shoot previews, and the final reveal of the April box… you won’t want to miss it.
Key themes: Renewal • Strength • Sensuality • Emotion • Rebirth ✨
Scarlett xo