Goddess's this one I'm going to write as a blog entry - like a diary page.
This year, my birthday was one I’ll never forget.
Over the weekend I celebrated my birthday with my boyfriend. As we drove into Manchester city centre, I had no idea what my partner Erin had planned. Suddenly, a huge mobile billboard appeared, blasting music (the same music my models walked the catwalk in April!) and playing a highlight reel of me and everything I’ve worked on with Frore over the past year.
I was completely stunned.
We spent the entire night following the billboard around the city and drinking Champagne. Everywhere we went, people stopped, smiled, danced to the music, and even took photos. At one point outside one of my favourite bars, people on a night out started cheering, it felt SO surreal, like a mix between a celebration and a dream.
The video itself was emotional to watch: all the shoots, the themes, the little moments that have shaped Frore since I launched it. Erin knows how much I’ve poured into building this brand, and how hard it can be with ALL the restrictions lingerie businesses face online. So instead of ads on social platforms, he gave me the most thoughtful “ad” of all, one dedicated just to me and my journey.
He really is my number one supporter.
Why Frore means so much to me
I started Frore – The Lingerie Club because I wanted lingerie to feel less about pressure and more about joy. I studied fashion design and marketing, specialising in lingerie, and later worked at Agent Provocateur before deciding to launch my own brand.
Since then, Frore has shipped hundreds of boxes, partnered with small local businesses for surprise gifts, and most importantly it's grown into a genuine community.
I love when customers message me to say their delivery became their favourite little pick-me-up, or how they’ve gifted boxes to friends going through a breakup, or to celebrate their besties birthday. Some of my customers have even become models in our shoots, which is the best.
It's always been more than lace and satin, it’s about confidence, self-care, and celebrating yourself.
The biggest thank you to all your amazing Frore supporters. I'm so grateful for the journey we're on.
If you’d like to be part of Frore’s journey too, you can join the club here. Every month, a new theme, a new lingerie set, and a little surprise to remind you that self-care is Goddess behaviour.
📸 Follow along: @thelingerieclubofficial
🎵 TikTok: @thelingerieclub