The Photoshoot that changed everything

This was the photoshoot, we're I could really see the vision of Fore. I had a team for the day who we're there purely for supporting me. I can't explain how grateful I am for their help.  This was the photoshoot that started the themed photoshoot for each reveal. It's what felt right.

This is Frore and this is the beginning.🤍

Last week, I had the pleasure of working with an absolutely incredible team to bring my vision for The Lingerie Club to life. From the creative process to the execution, everything came together beautifully, thanks to the talents of:

✨ Lewis – Celebrity hair stylist extraordinaire, bringing bold and glamorous looks to life.
✨ Natasha – A skin specialist who ensured every detail of K's radiant glow was flawless.
✨ K – Our breathtakingly stunning model, embodying confidence and grace with ease.
✨ Carys – Stylist extraordinaire, whose touch elevated every shot.
✨ Oliver – Our behind-the-scenes photographer and video trailer wizard, capturing the magic in motion.

For December's campaign, I wanted something softer and more elegant than our previous shoots. (We also got a few pictures of the November polka dot Fortuna set)

Eirene is the Greek goddess of peace, harmony and grace, so everything about the creative direction reflected that energy. We created a timeless, feminine setting with beautiful natural light, delicate styling and little playful moments throughout the shoot.

One of my favourite images is K sitting by the window, twirling a vintage phone cord. It's chic, a little cheeky and feels like a scene from an old film.

The entire shoot has a calm confidence to it. Nothing feels forced and nothing feels overdone.

The shoot was an absolute amazing. While I'm still learning the ropes of orchestrating something this big, I couldn't be prouder of how it turned out. The images are STUNNING and while credit is due to the incredible team.

The set

For the Eirene box, our goddesses unboxed a stunning three-piece white silk and mesh lingerie set.

Elegant, timeless and incredibly flattering, this is one of those sets that makes you feel instantly put together. The white silk detailing paired with delicate mesh created the perfect balance between luxury and everyday wearability.

This month also included a beautiful white trinket dish, which you'll spot throughout the campaign imagery. It was the perfect addition to the box and complemented the set beautifully.

Confidence card

As always, every Frore box included a confidence card designed to encourage a little self-love.

This month's activities focused on slowing down and appreciating the present moment. Goddesses were invited to create a peaceful evening ritual inspired by Eirene's calming energy, before starting an end-of-year gratitude practice using their trinket dish to collect notes filled with happy memories, achievements and moments worth celebrating.

A note from me

This shoot will always hold a special place in my heart. Not only because I love the images, but because it was the moment I truly saw what Frore could become. Seeing a talented team come together to bring an idea from my head into reality was incredibly special and something I'll never forget.

When I look at these photographs now, I don't just see beautiful lingerie.

I see the beginning.

Love and lingerie,

Lorna xo