Every goddess has a story. And sometimes the most interesting story isn't the set itself — it's everything that goes into creating it.
This month, we're pulling back the curtain on January. On the shoot, the styling, the decisions, the small creative moments that came together to bring Hebe, our Goddess of Youth, to life.
Shop previous goddesses
Missed a goddess? Some of our previous sets are available to shop, each one inspired by a different goddess and created to make you feel incredible.
Shop previous setsThe Concept
Hebe is golden. Joyful. Luminous. The challenge with a shoot like this is translating that energy into images that feel authentic rather than staged — the kind of warmth that doesn't look performed.
We built the concept around morning light, soft gold tones, and the kind of ease that feels genuinely carefree. Think of a woman who woke up and decided today was going to be good. That's Hebe energy.
The Styling
The Hebe set gave us so much to work with. The luxury lingerie itself is gold-toned and delicately laced — it does a lot of the work by itself. We kept the surrounding styling minimal: clean skin, soft hair, and a few carefully chosen props that echoed the warmth of the set without overwhelming it.
Every element of a Frore shoot is chosen intentionally. Nothing is there by accident.
Join The Lingerie Club
Choose from monthly, quarterly or one-off boxes and receive surprise luxury lingerie, a gorgeous gift and a confidence-building activity inspired by a different goddess every month.
Join the clubThe Model
Finding the right woman for each goddess is one of my favourite parts of this process. For Hebe, we needed someone who radiates warmth and ease — someone who looks like she's genuinely having a wonderful time, because that's the Hebe effect.
We found exactly that. The images captured a lightness that felt entirely real.
The Shoot Day
Shoot days are long and full, and simultaneously some of my favourite days. There's a particular kind of focus that comes over a creative team when everything is clicking — when the light is right, the set looks beautiful, and the model is fully in her element.
January's shoot had that quality. We left with images that felt genuinely golden.
See the Hebe Set
If you want to see the final images and find out more about the January lingerie subscription box, head to the unboxing blog.
This is Goddess Behaviour.
Love and Lingerie,
Lorna xo